Before any full-scale conversion optimization, we have to make sure that everything that needs to be measured is being measured for valid users behavior analysis (goals, funnels & event tracking setup).

When data tracking is in place, we proceed with the Conversion Research with two main purposes: get key insights about the customers and the website itself; generate conversion based graphical design suggestions based on identified hypothesis.

When we have identified conversion path issues, it is time to increase the revenue for your store by validating the winning variation and running iterative A/B tests.